TikTok Is Boosting Electronic Music
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How TikTok Is Driving the New Electronic Music Boom (And What It Means for the Underground)
Something big has been brewing, and it's finally hitting the surface. Electronic music isn't just dominating clubs and festivals anymore. It's everywhere, TikTok, Instagram Reels, playlists, gyms, fashion videos, travel content, you name it. For the first time, electronic music is getting more traction on TikTok than indie or alternative sounds. And that says a lot about where the scene is headed.
The numbers are wild. Videos tagged with #ElectronicMusic have now passed 13 billion views globally. That’s a 45% jump since 2023. And we’re not talking about just commercial EDM. It’s trance edits, hard techno loops, donk remixes, early 2000s eurodance samples, basically everything that once lived in underground circles is now hitting massive audiences through short-form video.
Electronic Music Works With Everything
There’s something about electronic music that just works visually. Whether it's a sweaty club moment, a sunset drone shot, or a morning gym routine, electronic tracks instantly boost the energy. Creators are picking these sounds because they bring a certain intensity. That moment when a drop hits? It doesn’t just land on the dancefloor anymore. It lands on someone’s feed.
Genres that were once niche are getting pushed into the algorithm and finding new audiences. Suddenly a trance loop or a distorted kick from a 150 BPM hard techno track is soundtracking a viral clip. It’s not just cool anymore, it’s mainstream.
From Feed to Stream to Club
What’s really interesting is how this trend is bleeding into the rest of the ecosystem. Spotify reports that dance and electronic music has been growing consistently since 2020. Drum and bass streams, for example, are up almost 100% since 2021. What performs well in short videos often ends up on playlists, then in DJ sets, and eventually on actual lineups.
This feedback loop between online culture and club culture is getting tighter. A viral 10-second clip can turn into 10,000 new monthly listeners overnight.
Artists Are Adapting
More artists are producing with visuals in mind. Not in a forced way, but in a way that understands how music lives today. A big emotional break, a fast build-up, or a memorable vocal hook, these elements can all become anchor points for content. It’s not about selling out. It’s about leaning into how music spreads now.
Underground artists are figuring out how to make it work without compromising their sound. In fact, the underground is what’s making all of this interesting in the first place.
So What Should You Take From This?
If you're a label or artist, it’s time to think about how your music travels beyond the club. Are your tracks built for moments? Can they work with visuals? Do they hit within 10 seconds? These are real questions now.
The scene is changing. The next wave of iconic tracks won’t just be remembered from warehouse sets or festival stages. They’ll be remembered from the timeline, too.